Papa's Path – Brand Identity
Helped to create logo for the Babbush Family Fund for Parkinson’s Education, Research, and Innovation! To honor Papa’s legacy, I started by immersing myself in his paintings. I met with the Babbush family to learn about his creative process, his professional life as a doctor, what the imagery meant to them, and how they envisioned him living through this nonprofit.
Concept Development / Iterations
Round 1:
I produced two very different logo concepts, both using Papa’s artwork as the foundation. One was more abstract, playing with shapes and brush strokes; the other leaned into a patchwork aesthetic, reminiscent of a quilt — symbolizing family, connection, and care.
Feedback & Iteration:
The family responded most strongly to the patchwork concept. They felt it echoed the warmth of their relationship with Papa and the collaborative spirit of their mission. Based on their feedback, I refined the design, adjusting layout, simplifying shapes, and digitizing Papa’s artwork to make it scalable without losing its handmade charm.
Final Logo
Papa's artwork inspiration: original on the left, digitized and recolored on the right
First round iteration:
Papa's artwork inspiration:
Logo in use:
24 Hour walk event signage photos
Want to see Papa’s Path in action? Visit their website: papaspath.org
Thinking about a branded project rooted in meaning and legacy? Let’s chat — Contact Me